Tag Archive: msrp
What Can We Afford?
How much should Americans have to make to own a new car?
The Parity Paradox
EVs were close to price parity last year, and used EV sales are exploding now. But price parity isn’t the whole question.
Affordability Crisis?
Cars with a lower MSRP aren't abnormally expensive. It's just that everything is expensive.
Bad Wave
Tariff price increases are coming for new vehicles, and it's just one of several converging trends that will hurt affordability.